Google Ads Management in Wollongong
Google Ads for Illawarra businesses paying for Sydney clicks they can't use
Ads aimed at "Sydney" often spill into the Illawarra, and ads aimed at the Illawarra often spill into Sydney. For a local business that can't travel to Sutherland or Campbelltown, every one of those clicks is wasted money.
We set targeting to the areas you actually serve, use presence rather than interest, and track calls and enquiries so you see what each one costs.
Draw the line precisely
We target suburbs or postcodes rather than a broad radius, exclude Sydney areas you don't serve, and use Google's "presence" setting so ads only show to people who are actually in your area.
Local ads, local landing pages
Ads say you're local and send people to pages that show it, with local reviews, suburbs served and how fast you can get there.
Sound familiar?
The problems we hear most often about this, why they happen and what we would do first.
Why this happens
Targeting includes Sydney and people interested in the area.
What we would do first
- Target specific Illawarra suburbs
- Switch to presence-only targeting
- Exclude areas you don't serve
Why this happens
They don't mention being local.
What we would do first
- Lead ads with your local presence
- Use local reviews in extensions
- Send traffic to local landing pages
A one-minute self-check
Tick what is already true for your business. It takes a minute and nothing is sent anywhere.
Frequently asked questions
- What budget do we need?
- Often less than Sydney businesses, because targeting is narrow. We estimate costs before you commit.
- Do we own the account?
- Yes, always.
More for Wollongong businesses
Google Ads Management in other cities
Time to Stop Scrolling, Let's Book a meeting and discuss it!
We're here to listen. Book a meeting with our team to discuss your vision,
explore possibilities, and start creating something.