Google Ads Management in Brisbane
Google Ads for Brisbane trades tired of paying for shared leads
Many Brisbane trades rely on lead sites like hipages or Oneflare. They are handy for filling gaps, but the same lead often goes to several businesses, so you pay to compete on price for a job you may never win.
A well-run Google Ads campaign sends people straight to you instead. We manage campaigns for Brisbane trades and service businesses focused on the jobs worth having, and we measure cost per won job, not per click.
Focus on the high-value jobs
Not every job is worth advertising for. We build campaigns around your most profitable work, such as switchboard upgrades, full bathroom renovations or commercial maintenance contracts, and leave small jobs to word of mouth.
Measure the jobs, not the clicks
We track calls and quote requests from ads, and with your help connect them to jobs won. Then you can compare Google Ads with lead sites on what matters: what each won job cost.
Sound familiar?
The problems we hear most often about this, why they happen and what we would do first.
Why this happens
Broad keywords like "cheap" and "quote" attract people comparing on price.
What we would do first
- Add negative keywords for price-shopping searches
- Target specific job types that need expertise
- Write ads that lead with quality and guarantees, not price
Why this happens
Calls go to the same mobile number as everything else.
What we would do first
- Use a tracking number for ad calls
- Record each enquiry's source in your job system
- Review cost per won job monthly
A one-minute self-check
Tick what is already true for your business. It takes a minute and nothing is sent anywhere.
Frequently asked questions
- Should we stop using lead sites?
- Not necessarily. Many businesses keep them for quiet periods. Measure cost per won job from each source and shift budget towards what wins work.
- How much should a trade spend?
- Enough to get steady data on your main job types. We estimate click costs for your keywords and suggest a starting budget during scoping.
More for Brisbane businesses
Google Ads Management in other cities
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