Google Ads Management in Melbourne
Google Ads for Melbourne retailers who need ads to show a profit
For Melbourne retailers and labels, Google Ads is mostly Shopping: product listings with a photo and price at the top of the results. Those campaigns run on your product feed, and a messy feed with vague titles and missing details limits results whatever the budget.
We manage Google Ads for Melbourne retailers with the feed fixed first, campaigns split by margin, and reporting that shows profit after ad spend.
The feed comes first
Product titles that include what the item is, the material, colour and size win more relevant searches. Correct categories, GTINs where they exist, and good images keep products approved. We clean the feed in Merchant Center before raising any bids.
Planning around the sale calendar
Australian retail has its peaks: end of financial year, Click Frenzy, Black Friday, Boxing Day. We plan budgets and creative ahead of them, and protect margin by keeping discounted and full-price products in separate campaigns.
Sound familiar?
The problems we hear most often about this, why they happen and what we would do first.
Why this happens
Automated campaigns given little guidance spend on whatever converts cheapest, often your own brand searches or low-margin items.
What we would do first
- Separate brand searches from the rest
- Group products by margin so bids reflect profit
- Review where spend went and add exclusions
Why this happens
Missing identifiers, mismatched prices or policy problems on the product pages.
What we would do first
- Work through the diagnostics report item by item
- Fix the feed and the product pages it points to
- Set up alerts so new issues are caught early
A one-minute self-check
Tick what is already true for your business. It takes a minute and nothing is sent anywhere.
Frequently asked questions
- Do you manage Meta ads as well?
- Yes, as part of our social media marketing. Many Melbourne labels do best with both: Google for people searching, Meta for discovery.
- What is the minimum contract?
- We agree a trial period in the scope, long enough for the account to collect meaningful data. You own the account throughout.
More for Melbourne businesses
Google Ads Management in other cities
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