Google Ads Management in Sydney
Google Ads management for Sydney businesses paying the country's highest click prices
Sydney clicks are expensive, so the waste in a typical account hurts more here than anywhere else. Broad keywords, metro-wide targeting and ads that send people to the homepage can burn a monthly budget in a week.
We manage Google Ads for Sydney businesses with one goal: more enquiries for the same spend, or the same enquiries for less. The first month is usually spent cutting waste, before any budget is added.
The first month
We go through the search terms you have been paying for and block the irrelevant ones. We tighten location targeting to the suburbs you serve, set it to people who are actually in those areas rather than just interested in them, and schedule ads for the hours someone can answer the phone.
Then we fix tracking. Many accounts count page views or button clicks as conversions, which teaches Google's bidding to find more of the wrong thing. We track real calls and submitted enquiries, so automated bidding learns from real enquiries.
Landing pages matter as much as ads
An ad for "emergency electrician Chatswood" should land on a page about emergency electrical work in Chatswood, not on the homepage. We build or improve landing pages as part of management, because that is often where the cost per lead comes down most.
Sound familiar?
The problems we hear most often about this, why they happen and what we would do first.
Why this happens
Broad match keywords without negatives, metro-wide targeting and conversion tracking that counts the wrong actions.
What we would do first
- Audit search terms and add negative keywords
- Narrow location and schedule targeting
- Track only real calls and enquiries as conversions
Why this happens
The campaign was set up with Google's default settings, which favour spending the budget over getting leads.
What we would do first
- Restart with a small budget and tight targeting
- Send traffic to a page made for the search
- Scale only the campaigns that produce enquiries at a cost you accept
A one-minute self-check
Tick what is already true for your business. It takes a minute and nothing is sent anywhere.
Frequently asked questions
- What budget does a Sydney business need?
- Enough to get meaningful data in your market, which varies a lot by industry. We will look at likely click costs for your keywords and suggest a starting budget before you commit.
- Who owns the Google Ads account?
- You do. The account is in your business's name and we are given access. If you stop working with us, the account and all its history stay with you.
- Is GST charged on Google Ads spend?
- Google charges GST on ad spend for Australian accounts. If your business is registered for GST, you can usually claim it back. Ask your accountant how it applies to you.
More for Sydney businesses
Google Ads Management in other cities
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