Social Media Marketing in Wollongong
Social media for Illawarra businesses with locals and visitors to reach
Illawarra businesses have two audiences on social media: locals who want to support businesses from their area, and Sydney residents looking for a reason to drive down the coast on the weekend.
We plan content for both, and use paid reach to put the right posts in front of each group.
For locals
Community involvement, staff, regular customers and news. Locals respond to businesses that are part of the place.
For day-trippers
Coastal views, signature dishes, experiences and events, with paid reach aimed at Sydney's southern and inner suburbs before weekends and holidays.
Sound familiar?
The problems we hear most often about this, why they happen and what we would do first.
Why this happens
Organic reach stays local.
What we would do first
- Run paid posts in Sydney before weekends
- Lead with what makes the trip worth it
- Link to booking or directions
Why this happens
Posts are all promotional.
What we would do first
- Share community involvement
- Feature staff and customers
- Promote less, show more
A one-minute self-check
Tick what is already true for your business. It takes a minute and nothing is sent anywhere.
Frequently asked questions
- Which platforms matter most?
- Instagram for visitors and lifestyle, Facebook for local community.
- How much paid budget do we need?
- Often a modest amount, focused on weekends and holidays.
More for Wollongong businesses
Social Media Marketing in other cities
Time to Stop Scrolling, Let's Book a meeting and discuss it!
We're here to listen. Book a meeting with our team to discuss your vision,
explore possibilities, and start creating something.