Social Media Marketing in Gold Coast
Social media for Gold Coast businesses that sell an experience
Gold Coast businesses sell experiences, and short-form video sells experiences better than anything else: a wave, a sunset cruise, a plate arriving at the table, a rainforest view. Guests are already filming it for you.
We plan content you can keep up through the busy season, reuse guest content with permission, and run paid social aimed at people planning a trip, not just people who already live here.
Your guests are your content team
We set up a simple way for guests to share and tag you, ask permission to repost, and turn the best clips into posts and ads. Real guest footage is often more convincing than anything produced professionally.
Reaching planners
Paid social is aimed at people in your visitors' home cities with travel interests, timed ahead of school holidays. Ads link straight to booking pages, and we track the bookings that follow.
Sound familiar?
The problems we hear most often about this, why they happen and what we would do first.
Why this happens
The team is too busy to film and post.
What we would do first
- Batch content in quiet weeks
- Use guest content with permission
- Let us schedule everything in advance
Why this happens
Organic reach stays near you; no paid reach to source markets.
What we would do first
- Run paid social in visitors' home cities
- Time campaigns ahead of holidays
- Link ads to booking pages
A one-minute self-check
Tick what is already true for your business. It takes a minute and nothing is sent anywhere.
Frequently asked questions
- Do we need permission to repost guests' videos?
- Yes. We ask each guest and keep a record of their consent before reposting.
- Which platforms work best for tourism?
- Usually Instagram and TikTok for discovery, with Facebook for older audiences and families.
More for Gold Coast businesses
Social Media Marketing in other cities
Time to Stop Scrolling, Let's Book a meeting and discuss it!
We're here to listen. Book a meeting with our team to discuss your vision,
explore possibilities, and start creating something.