Project Overview
Comprehensive HR & talent acquisition platform for India's leading recruitment and workforce solutions company.
Developed a full-featured HR and talent acquisition platform website for Grafftee, India's leading recruitment and workforce solutions company. Built multi-feature pages showcasing services including talent acquisition, virtual HR support, payroll management, and employee experience tools. Implemented interactive service modules with FAQs, use cases, and booking systems for demo consultations.
The Challenge
What problem needed solving?
Grafftee had a strong reputation in the Indian HR and recruitment market built through word of mouth and direct relationships — but no digital presence to match it. Enterprise clients searching online for workforce solutions found competitors with polished platforms and couldn't find Grafftee at all. The brand needed a website that communicated the full breadth of their services and converted high-intent visitors into demo bookings.
Our Approach
How we solved it
We mapped out every service Grafftee offered and built a structured platform website designed to educate and convert. Each service got its own dedicated module with use cases, FAQs, and clear CTAs leading to demo bookings. Client testimonials were prominently featured to establish social proof for enterprise buyers. The booking system was integrated directly into the site to reduce friction from interest to conversation.
What We Built
Features & Deliverables
Service Showcase Architecture
Dedicated pages for each service — talent acquisition, virtual HR support, payroll management, and employee experience — each with use cases, capability lists, and conversion CTAs.
Demo Booking System
Integrated booking form with calendar scheduling allowing enterprise prospects to book consultation demos directly from the website without back-and-forth email.
Interactive FAQ Modules
Accordion-based FAQ sections on each service page addressing common objections and questions enterprise buyers have before engaging an HR partner.
Client Testimonials Section
Social proof section featuring client success stories and testimonials from companies that have used Grafftee's recruitment and HR services across industries.
Pan-India Placement Features
Content and capability showcase for remote, hybrid, and office-based placements across pan-India locations, demonstrating geographic reach to enterprise clients.
Contact Forms with CRM Integration
Multiple contextual lead capture forms throughout the site, all feeding into a centralised CRM for the sales team to track and follow up with prospects efficiently.
Platform Capabilities Display
Visual feature showcases highlighting the HR tech stack and platform capabilities that differentiate Grafftee from traditional recruitment agencies.
