Project Overview
Mobile accessories store built per device, not "fits most" — cases, glass and chargers organised by brand, series and exact model.
Built a WooCommerce store for DeeToo covering cases, tempered glass, camera protectors, cables, adapters, earbuds, power banks and car accessories across twelve phone brands and their series — Samsung Galaxy S/A/M/F/Z, iPhone 12 through 16, OnePlus, Nothing, Xiaomi, Poco, Realme, Oppo, Vivo and Motorola. Catalogue navigation runs brand-first then series, so a buyer filters straight to their exact model instead of a generic accessories grid. Combo bundles, a WhatsApp model-lookup concierge, and a published 7-day replacement policy round out the buying experience.
The Challenge
What problem needed solving?
The founder's own complaint was the reason DeeToo exists: buying a phone case online and finding the camera cutout in the wrong place. Most accessories are sold as one-size-fits-many — cutouts miss, buttons stick, glass leaves gaps at the edges — and the customer pays twice, once for the wrong product and once for the right one.
Our Approach
How we solved it
We built per device rather than per category. Each model gets its own product page, its own fit claims and its own combo pricing, reached through brand-then-series navigation rather than a single flat catalogue a buyer has to search through. For anyone still unsure, a WhatsApp flow asks for the phone model directly and points them to the right listing rather than leaving them to guess from a dropdown.
What We Built
Features & Deliverables
Brand-Then-Series Navigation
Twelve phone brands broken into their real series — Galaxy S/A/M/F/Z, iPhone by generation, OnePlus Nord vs flagship — so browsing narrows to the exact model fast.
Per-Model Product Pages
Every case, glass and lens protector is listed against a specific phone model rather than a generic "universal fit" claim.
Combo Bundle Merchandising
3-in-1 and 2-in-1 combo pricing (case, glass, cable) merchandised as its own shoppable category with its own discount logic.
WhatsApp Model Concierge
A dedicated "not sure which accessory fits your phone" flow into WhatsApp, so uncertain buyers get a direct answer instead of abandoning the search.
7-Day Replacement Policy
A published, no-argument replacement policy for defective or wrong-fit items, built as a real policy page rather than a support-ticket promise.
COD & Pan-India Delivery
Cash on delivery with no minimum order value alongside free shipping on every order, matching how India's accessories buyers actually check out.
