Project Overview
Handwoven textile marketplace with 40+ products, multi-gateway payments, and festive collection pages.
Built a WooCommerce saree marketplace with 40+ handwoven products spanning cotton, muslin, and paithani varieties. Implemented product filtering, dynamic pricing, and secure checkout. Integrated multi-gateway payments, wishlist, and comparison tools. Created festive collection pages for Diwali, Navratri, and Durga Puja, with customer testimonials and mobile-optimized design.
The Challenge
What problem needed solving?
New Saraswati Saree Centre had decades of offline reputation as a trusted handwoven textile retailer, but zero digital sales channel. During Diwali, Navratri, and Durga Puja — their highest-revenue periods — customers couldn't find or buy from them online. The business was losing festive season demand to digital-first competitors while their loyal customers had no way to shop from home.
Our Approach
How we solved it
We designed the store around festive shopping behaviour. Dedicated collection pages for each major Indian festival — Diwali, Navratri, Durga Puja — were built as the primary discovery paths, not just filter tags. The product catalog was structured around weave type (cotton, muslin, paithani) to match how their existing customers already thought about saree selection. Free shipping and a frictionless mobile checkout removed the last reasons to hesitate.
What We Built
Features & Deliverables
40+ Handwoven Product Catalog
Comprehensive catalog of cotton, muslin, and paithani handwoven sarees with detailed product descriptions, weave information, and high-quality product photography.
Festive Collection Pages
Dedicated landing pages for Diwali, Navratri, and Durga Puja collections — optimised for seasonal search traffic and curated to match festive gifting and dressing occasions.
Product Filtering by Type & Price
Multi-filter system allowing buyers to sort by saree type (cotton, muslin, paithani), price range, and occasion — making a 40+ product catalog easy to navigate.
Multi-Gateway Payment Integration
Support for UPI, digital wallets, credit/debit cards, and net banking — giving every customer their preferred payment method with a fast, reliable checkout experience.
Wishlist & Comparison Tools
Save-for-later wishlist and product comparison allowing shoppers to shortlist favourites and compare sarees across price, type, and design before purchasing.
Customer Testimonials Section
Social proof from verified buyers that builds confidence for new customers making their first online saree purchase from a brand they may know only offline.
Free Shipping Promotion
Free shipping threshold prominently displayed across the store, designed to increase average order value and remove the cost objection at checkout.
